The BeFinallyFit system


Latest Research Says Weight Gain DESTROYS Taste Buds, Leads to Overeating

Learn How to Lose Weight in Just 28 Days to STOP this Vicious Cycle of Overeating

For the past decade, studies have been indicating that weight gain negatively affects our sense of taste. And now the latest research, conducted by researchers at Cornell University and published in PLOS Biology, tells us WHY this happens.
Taste buds regenerate at a rate of about 100 cells every 10 days. Older taste bud cells eventually die off, and are replaced with newer ones. Simply put, our sense of taste is affected by this constant dying of old cells and production of new ones.
However, as the study reveals, when one is overweight, this ‘regeneration’ is off balance.
So what’s happened?
Inflammation, driven by obesity, limits the number of taste buds on the tongues. Older taste bud cells die more quickly, while the development of new taste bud cells happens more slowly.
So obesity leads to inflammation, which leads to taste bud renewal imbalance, which leads to overeating!
Weight Taste Relation
The study, even though conducted on mice, is considered by the medical and weight loss communities as a breakthrough because it explains one of the reasons why trying to lose weight can be so darn difficult!
Weight Loss Is NOT Just About WILLPOWER
For years overweight people have been told that to lose weight, all you need is a strong dose of WILLPOWER. Studies like these show that this does not seem to be the case at all!
Your sense of taste declines when you gain weight. When your sense of taste is reduced, you tend to overeat because you’re not getting a sense of fulfillment from what you’re eating. This then results in even more weight gain.
So now you know why it’s almost impossible to stop at just ONE piece of chocolate cake. You just can’t enjoy one slice because you can hardly taste it.
Now, I know all this sounds gloomy, but here’s the good news… this condition can be temporary!
Effective Weight Loss RESTORES Sense of Taste
Luckily, several studies also show that the opposite is true.
If gaining weight dulls your sense of taste, which leads to overeating… losing weight restores taste dysfunction, which prevents overeating, binging, and even those late night cravings.
Lose Weight in 28 Days and STOP Endless Cycle of Overeating
Now that you know that overeating is a ‘natural tendency’ when you’re overweight because you can hardly taste anything… how can you use this information to effectively LOSE weight?
For starters, adapt a weight loss system designed exclusively for women.
Look, you know that women’s bodies are built very differently from men. But apart from the obvious physical distinctions, everything INSIDE is also different.
For instance, did you know that the amount of the HUNGER hormone leptin is almost twice in a woman’s body?
Did you also know that since female bodies are meant for child bearing, women normally have more fat and are likely to hold on to fat more stubbornly than men?
These are just some of the many things I studied, researched, and tested in developing my exclusive weight loss system for women.
As a fitness professional with 15+ years’ experience, I’ve been a witness to just about every type of weight loss journey there is.
And for years I was puzzled at why the men in our fitness centre (I co-own one) really did lose weight faster than women. And they kept off the weight longer too!
Now, the women I encountered were just as dedicated and determined as the men but somehow weight loss was just… slower for them.
So I made it my mission to unlock this gender bias when it comes to losing weight. And what I discovered was that to lose weight FAST and to achieve LONG-TERM weight loss, a ‘generic’ solution just doesn’t cut it.
So I developed BeFinallyFit (BFF), a for-women-only weight loss program that understands your body and USES ITS VERY STRUCTURE to produce fast results.
Secondly, go for a weight loss system that’s step-by-simple-step.
The problem with most weight loss programs these days is that they’re too vague.
“Eat 70 grams of protein per day.”
“Split your macros to 30/30/40.”
What do these even mean?!?
BFF is not a concept, it tells you simply what to do. And I find that most women prefer this uncomplicated, straight-forward approach.
Most of my weight loss clients tell me that there’s so much information out there that they feel trying to lose pounds feel like ‘going back to school’ because there’s so much to know and understand.
Me? I get the fact that you just want something that works!
>> You can click here to watch a short video of my BeFinallyFit 28-day system. <<
BFF provides a daily, almost meal-by-meal schedule. But it’s flexible enough so that you have leeway there to make adjustments. Hey, I have two sons myself under the age of 10 so believe me, I GET IT when you say life is hectic.
My third suggestion is to follow a weight loss system that’s multi-dimensional.
Do you want to know why MOST diets fail? They don’t support you fully.
NOTHING in life is one dimensional. BFF doesn’t just tell you to “limit food intake” and leave you to figure out what that means.
BFF provides a detailed 28-day eating strategy. (And yes, it works even if your taste buds have been affected by weight gain!)
Afraid someone might try to sabotage your weight loss journey? BFF provides you real-life tips how to handle that.
You want to tighten or tone your body further? BFF has short 10-minute, at-home routines you can try if you want to.
Always struggled to stick to a weight loss program? BFF will help you blast these roadblocks.
Last tip… choose a weight loss program that doesn’t take forever to kick in.
BFF is a short, 28-day program. You will start to see a difference in your body in the first 7 days, and you will continue this fat loss until you burn 8-25 pounds of unwanted body fat during the program.
I understand that when you take on something you want to see results. And I acknowledge that the sooner you experience weight loss, the better you will stick to the fundamentals of the program. This is why I designed BFF to work for you in less than a month.
Look, I can go on and on but in the end, it’s really all up to you.
Do you want to lose weight?
Do you want to stop this vicious cycle of overeating?
Do you want to live your best life yet?
Let me help you achieve what you want.
Click here now to get BeFinallyFit and lose 8-25 pounds of unwanted body fat… and STOP the cycle of overeating.

How an Embarrassing Comment During a Birthday Party About My Body Motivated Me to Drop 26 Pounds

Learn About the 28-Day Eating Strategy I Adopted


Ian was celebrating his 50th birthday! His wife, Rose, a close friend, told us to wear RED for the occasion. It was winter so this meant sweaters or anything ‘thick’ or ‘layered’ will be ok. I breathe a sigh of relief. It’s easier to ‘hide’ in bulky clothes. On the day of the party I had on a black skirt, thick black stockings, black ankle boots, and a red turtle neck sweater.

We (me and my husband) arrived at the party and Ian was wearing something gray. Huh? He found it ‘corny’ to have a color theme and simply wanted to wear what he wanted to wear. Period. Dagger eyes from my husband… sorry I’m straying from my story.

Anyway, hubby joins the other men and I sit with a group of other ladies. Greetings all around. Some are new faces, some I have had more contact with, others I’ve only met once or twice before.

One of the women I’ve met only ONCE years ago was Eliza. All was ok but I noticed that she wasn’t recognizing me so much. Fair enough, all those years in between and I did gain weight. I wasn’t in denial about it. (At least, I didn’t think I was.)

But then I see her eyes get a bit big… Aha! Recollection!

“Sheila! Oh my, it’s been years. And you’ve……… changed.” “Oh yeah, hubby and I’ve been away for a while, got a bit ‘big’. Hehe”

And I WILL NEVER FORGET what she said next.

“Owwww, you looked better then.”

This was not a gentle sentence said in confidence. And to be fair, it wasn’t a loud ‘announcement’ either. It was a simple statement made in front of a group.

I was mortally embarrassed. And I WAS P*SSED too!

For the life of me, I can’t remember exactly what I said next but I know it was something flippant like “oh, better lose some weight then, hahaha”

I wish I had a better comeback. I wish I called her out on the inappropriate comment. And I wish it didn’t affect me. But it did.

I avoided Eliza the rest of the evening. Once home – and I truly hate admitting this – I cried.

It hurt because, well, what can I say… it was true. I DID look better then. I FELT better then too. But what do I do? I’ve tried diets before and I just couldn’t really lose weight no matter how hard I tried, not long-term anyway.

And you know what… I understand that you should lose weight for yourself. That you should not let others define you or affect you. That you should lose weight for HEALTH reasons not just for vanity.

But here’s the simple freaking truth.

Being confronted that way DID affect me. It DID embarrass me. And I DID want to lose weight for physical (vain) reasons.

(By the way, I’m saying this NOT because whoever’s reading this should feel the same. It’s for the others like me who ALREADY feel like this. To you: you’re not alone; and I think it’s normal to feel this way!)

Anyway, I couldn’t get the “Owwww, you looked better then” statement out of my mind for a few days. It was burning in me.

I wanted to know how much “I’ve let go” so I did something scary. I stepped on a weighting scale. I’ve been avoiding it so when I saw I gained 22 pounds… well, I just stared at it.

By the way, I’ve never been ‘skinny’. Even in my teens I was the one ‘verging on chubbiness’. So that additional 22 pounds was not something anyone would call from an ‘ideal weight’ scenario.

So what to do?!? I thought about it and the only thing I liked ‘fitness wise’ was a bit of dancing. So, on a Tuesday morning I went to a local Zumba tryout lesson (free). The instructor that day was Hilde vd Berg.

I wish I can say I stayed for the entire hour of the session but I slipped out after 15 minutes. I couldn’t catch my breath!

I was checking out the lesson schedules, looking at the fitness equipment they had, watching people, drinking glass after glass of water…

When Hilde finished the session she came out and saw me still looking ‘wiped out’ (her words!). Long story short, we got to talking and she said something that surprised me… because it was so unexpected.

“You’re jumping to Step 10 here." “Huh?” [I’m confused at this point.] “You said you want to lose 20+ pounds and that you’ve never been really physically active before.” “Yeah…” [I think I know where she’s going.] “Well, look at what happened. You tried to take on something too hard too soon and I bet you want to go home right now and never come back.” “Well…” [How.Did.She.Know!] “Listen, I’ve got another class to teach but if you want to try something else to lose weight I’ve got a system you may want to try. (Hands me card.) See ya.”

That’s it. She got up and left.

I mean normally, someone would try to convince you, sweet-talk you, or worse, even lecture you on what you’re doing wrong. But that didn’t happen.

I went home, looked up her site and I have to admit… I was sceptical. But at that point, what have I really got to lose, right? What’s 28 days, anyway? That’s just less than a month. So, I tried it.

Long story short… I have LOST A TOTAL OF 26.4 LBS (yes, more than my original target)…. And I can’t wait to see that b**ch again!

Want to find out the 28-day weight loss system Sheila used?

You can click here now to know more about BeFinallyFit (BFF), the weight loss strategy designed by 15+ year fitness veteran Hilde vd Berg exclusively for women.


Weight Cycling: When You Lose Weight… And Gain It All Back Again

Science-Based Weight Loss System for Women BREAKS Weight Loss-Weight Gain Cycle

According to science, most people who have lost weight will regain all of it, or more, in a year or two. OUCH!

But does this really spell doom for every woman out there who wants to lose weight? NO.

I’ve been a fitness professional for the past 15+ years and I’ve been a witness to just about every single weight loss journey there is and I’m here to tell you that it is possible to win the battle against the bulge not just for a few weeks… but for good.


Ok, so… HOW?

#1 - Follow a weight loss system for the FEMALE body.

The first thing I ask of you is to acknowledge that the female body is unique. You gain weight differently, store fat differently, use energy differently… your whole body is structured differently.

This is why it completely baffles me why women would ever try a ‘generic’ weight loss solution.

When someone asks me why I think they’re not losing weight despite all the ‘calorie counting’ and ‘gym hour killing’… I always ask them first if they’re sure the ‘diet’ they’re following takes their body structure, hormones, etc. into consideration. (I normally get a blank stare when I ask this question.)

Let me put this into perspective… you wouldn’t put petrol in a diesel car, right? The fit is just not right.

If you want to lose weight fast and for good, you should follow a program designed specifically for your body.

#2 - Follow a weight loss system that’s NOT STATIC.

Life is not static and neither is your body. Weight changes, whether you gain it or lose it, changes your metabolic rate.

What does this mean? Here’s a quick example…

“Diet A” tells you to cut calories by “X amount” to lose 10 pounds. Pretty straight-forward right?

However, studies show that once you lose the first, say 1-3 pounds, cutting calories exactly by “X amount” will probably not work anymore. Why? Your body has changed, including its ‘energy burning’ capacity. You just can’t use the same weight loss rule over and over when your body has already changed.

So now you’re stuck. You’re not losing weight. You’re frustrated. You stop. And as science shows, your body will most likely regain whatever you lost.

Most diets fail because they don’t evolve with you. Let me repeat that… diets are the ones that fail you, not the other way around.

So to lose weight successfully and to break this cycle of weight loss and weight regain, you need a program that’s flexible.

My BeFinallyFit (BFF) system ADAPTS to the changes you’re experiencing while you’re on my weight loss program. You can click here if you want to watch a short video describing my system.

#3 - Follow a weight loss system that’s WRITTEN IN PLAIN ENGLISH.

In my discussions with clients, one of the things they truly appreciate about BeFinallyFit is that they easily get it.

And because BFF is simple to understand, and simple to follow, they can just go dive in and get what they want: RESULTS.

Don’t get me wrong, BFF is science-based (and I listed down all the scientific sources for my system, so if anyone wants to take a look, it’s here) but BFF has been laid out in such a way that there’s no need for guesswork on your part.

“Eat 70 grams of protein per day.”
“Split your macros to 30/30/40.”
“When it comes to physical activity, do HIIT, or LISS, or circuit training, or cross training, etc.”

What do all of these even mean?!? It feels like in order to lose weight, you need to study for an exam or something!

Well, don’t worry. BeFinallyFit is not confusing. It’s an easy-to-understand, easy-to-follow, weight loss system that un-complicates weight loss for you.

Now you’re probably thinking, all this is well and good but how much weight can you lose with BeFinallyFit?

BFF clients lose anywhere from 8-25 pounds of unwanted body fat on my 28-day system. It’s made up of four phases.

  • Jumpstart Phase (Days 1-3)
  • Body Recalibrate Phase (Days 4-7)
  • Blast Fat Phase (Days 8-14)
  • BeFinallyFit Phase (Days 15-28)
The Jumpstart Phase lays the right foundation for weight loss. (Other programs skip this phase and that’s why many of them fail.) The Body Recalibrate Phase regulates your sugar levels and hormones to prime it for fat loss. The Blast Fat Phase focuses on your body’s fat mobilization capabilities. And lastly, the BeFinallyFit Phase not only pushes further fat loss, it also introduces certain routines that will enable you to stay fit for life.


4 Phases. 28 Days. Up to 25 Pounds of Unwanted Body Fat Lost.
A Slimmer Face. A Trimmer Waist. A Fitter Body. A Healthier You.

If this is what you want… then click here and get the BeFinallyFit system.

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