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Saturday, June 2, 2018

Here's Selena Gomez's Latest Ethereal and Athletic Campaign For Puma

POPSUGAR Fitness
Here's Selena Gomez's Latest Ethereal and Athletic Campaign For Puma

Selena Gomez is back to present another trendy sneaker style for Puma. The 25-year-old singer and brand ambassador recently starred in a relaxed, golden-hour campaign for Puma's Defy Sneakers ($90). The campaign comes shortly after the brand released a sneaker designed by Selena herself that benefited the Lupus Research Alliance.

This new sneaker is an unexpected shape for Puma. Though the knitted fabric is currently used for many other sneakers, the elevated and thicker sole adds a unique element. The sole actually resembles the soles of the Fenty Creepers and Creeper Bow Sandals Rihanna previously designed for the brand.

The Defy Sneakers are currently available online and in select stores. See pictures of Selena's ethereal - and athletic, naturally - campaign and shop the interesting new style ahead.